Ticketmaster Blames Cyber Attack For Taylor Swift Tour Sale Issue

The Taylor Swift ticket debacle took center stage Tuesday during a Senate hearing that examined a lack of competition within the ticketing industry.

Image Credit- Google January 25, 2023

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[{"selector":"#anim-a03b6c83-8683-4650-a5f5-32fb962ea999","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-008daba4-78e2-413f-b96c-20f938b70a7f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ef7a63b9-60c4-4c09-bade-d3ccb26db02b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.999999908980584%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Swift fans were furious after Ticketmaster canceled November's general public ticket sale for Swift's highly anticipated new tour. Image Credit- Google

[{"selector":"#anim-898f9dc8-9ecf-4be8-a7af-926f5e54a7b5","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b9c592d7-55be-44bb-a13c-d8121efd56d4","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d1bd99ce-beae-410e-b0a0-5ca88b3777fb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-35.02279449625488%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Several days of unrest during the verified fan pre-sale resulted in the disenfranchisement of hundreds of thousands of fans who never received tickets. Image Credit- Google

[{"selector":"#anim-802f90c3-00a6-44b6-9301-47583eaa11c1","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e3767eda-dde4-4b94-983e-2257023c9012","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-4f471a0c-4f60-46e9-ba6b-7b4bd714855d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-48.837209359763946%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Joe Berchtold, president and CFO of Ticketmaster's parent company Live Nation Entertainment, defended his company, saying "industry-scale ticket scaling." Image Credit- Google

[{"selector":"#anim-ae372629-4298-4b65-88bb-1d5a53cb26ff","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a8e715b7-eaeb-46ca-8c3b-ef7d1be2c2d3","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e0247af1-6011-4c76-9421-7d85686facff [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-19.0874108952784%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] And an unprecedented number of bots were to blame for the widespread problem regarding this. Image Credit- Google

[{"selector":"#anim-87e78cda-7e42-4797-a593-d75efa650630","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e9e7c942-6e40-4031-9957-3e152b86a79f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7edb625c-08ac-4fe4-aae8-568afaaab47a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-19.677734137382327%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Criticism of Ticketmaster's approach to ticket sales and lack of competition is nothing new. Image Credit- Google

[{"selector":"#anim-5de0a91a-5029-4068-8e0a-44610c55e94b","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8acf217b-0b68-4ff2-b0dc-b7186edfc5ef","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c7f82220-8754-44ce-9554-3de49bce9e05 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.382511938714025%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] But it rose to the top last year after Swift's mishandling of her upcoming Eras Tour. Image Credit- Google

[{"selector":"#anim-4b0aaeb7-03c1-48e6-84f0-6cd5e584da07","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a66399e1-f06f-468a-a5b2-d4ea5f5f8528","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-089b7f4b-7bbc-4f87-8d74-699dc1f63fab [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.25669631483779%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] The company's monopoly in the entertainment industry faced widespread scrutiny during its 2010 merger with Live Nation Entertainment, which eliminated Live Nation as a competitor. Image Credit- Google

After Ticketmaster canceled future ticket sales, Swift issued a scathing statement.

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