A poster of Demi Lovato wearing a bandage-style dress and lying on a cross-shaped bed has been banned for offending Christians.

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Britain's advertising watchdog found that the title of singer's new album clearly refers to an oath and the image links sexuality to a sacred symbol.

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Polydor Records said it was artwork designed to promote the album and did not consider it offensive.The poster received four complaints. It was removed after four days. 

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The Advertising Standards Authority (ASA) said it had received complaints about "images of Ms Lovato in a bandage-style dress lying on a mattress tied like a crucifix".

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The singer was "tied to one side with her feet reminiscent of Christ on the cross," it added.Along with the album's title, which is a play on a swear word.

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The ASA found that the poster "could be seen as a sacred symbol of crucifixion and crucifixion". It could cause serious offense to Christians.

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Demi Lovato's eighth album, due out in August 2022, documents her complex journey through alcohol and drug addiction, mental health issues, treatment and recovery.

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It features the singer dancing around a burning cross in a church and kissing a black Christ-like statue. 

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In 1992, her erotica videos got her banned from the Vatican and the video could only be shown at openings.

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The ASA also received complaints that posters promoting Demi Lovato's album were placed irresponsibly where children could see them.

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